Email Marketing Plans

What’s all the hype surrounding email marketing?

Whether you’re in the realm of online business, offline business or both; now’s the time to delve into the world of email marketing. If used to its full potential, this accessible and cost efficient tool can really help promote your business and gain the exposure your company needs to survive.   

Despite this fact, many internet based businesses are yet to reap the rewards of using a good email marketing provider. With the e-commerce based industry now more competitive than ever, it figures that most (if not all) online businesses should bite the bullet and make a worthy investment. 

The end aim is to encourage repeating spending from your customer base, all whilst keeping them informed of the latest company news and events. Email marketing can be used as a device to regularly remind your clients about your prominence in the online sector, and bolster your business presence. This can be achieved via quarterly newsletters and/or committed e-shots advertising discounts, special offers and fresh product releases.

If you go through a digital agency for your email marketing needs you risk spending ridiculous amounts; where any good Email Marketing Company would fit the bill just as well. For under £20 a month, you could have up to 2500 customer email addresses at hand to communicate all your offers and services in bulk.

The ease of use (not to mention price reasonability) is what makes email marketing such a big thing in current online affairs. Never has there been a better way to target the hundreds or many thousands of clients in your customer base to keep them well informed of all things relating to your business.

Who exactly is Email Marketing for?

There are no restrictions on those who are able to use email marketing systems alongside their online stores. The only limit is one’s imagination, so if you have the dedication and determination you’re in for good things. There’s also no reason why offline businesses can’t participate in email marketing strategies, if they feel this is something they wish to pursue. From societies to charities, retailers to wholesalers – if you have customer contact details you can get up and running with email marketing.

Keep in touch with your customers frequently and you’ll find your business is ‘mentally mapped’ for their current and future reference.  Throw in a good offer combined with this memorable tactic and you’re highly likely to generate some sales.    

Can I avoid the dreaded SPAM word?

Email Marketing itself is a strategic and effective way of targeting your customers on mass, spam withheld. But should you start using 3rd party data that isn’t ‘opt in’ so to speak, you are skating on thin ice. Spam is better known as unwanted mail; a direct result from taking data from sources other than your own database. The advisable thing to do is have a personal file of customers, clients and affiliates which you can email to your hearts content to avoid being labeled a ‘spammer.’ What’s more, an email campaign that is directed at a specified target audience is better for getting sales than one that isn’t.

Calculable Marketing

Email Marketing Solutions are more sophisticated than they once used to be. Now you can trace who is opening the emails you send out and where those people are geographically. In other words, your mail is monitored in real time and this has its many advantages; the main one being follow-up sales. If you have access to who exactly is reading your emails, you can use this information to contact them and speak in person about products and services that may interest them; boosting your level of sales.

So what now?

As well as choosing a productive, low-costing email marketing provider, you want to make sure some degree of customer support is included in the price. This, and a user control panel which will allow you to manage your own folders and take control over your customer database. There are a handful of things you might want to think about in terms of incorporating email marketing into your online business:

Useful Tips For Email Marketing

Here are a few top tips for anybody looking to effectively email market their business:

• Find a strong, solid solution with built integrated reporting
• Informalise your salutations, for instance i.e. ‘Hi Mark’
• Draw on your company logo and use the graphic tool(s) to great effect
• Work on your website’s design until it’s vivid and eye-catching
• Include a link enabling the recipient to view the email in a browser
• Incorporate embedded links (those that link to your website and landing page) for example
• Do a test send of your email before it gets sent out (you should opt for Email Marketing Software that supports this function).
• You’re ready to go!

If you’ve been putting off using email marketing with your online shop, don’t delay any longer. The sooner you start, the easier it will be in the long run.

About the Author

Steven Hickey is Head of Sales and Marketing at ekmPowershop.com; the Uk’s leading ecommerce provider of shopping cart software and email marketing company.

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